Brr. See, this is why it is not worth the risk reading many American mainstream publications like Newsweek. There is always the very real danger of inadvertantly coming across the howling linguistic offense - like "honchoing". Imagine the mind of the person who could write that in seriousness and submit it to an editor. Further try to picture the "editor" who passed it out.
To honcho? Let's see: I honcho, you honcho, he honchos. I will have honchoed, he would have honchoed, she would have been honchoing. To honcho or not to honcho? How about this: not.